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미술사논단44 호
제목
경성 고백, 광고 속의 경성
원어 제목
Gyeongseong Confession,Gyeongseong in Advertising
주제 분류
자료 유형
특집논문
저자
김지혜 金芝慧   지음
발행일자
2017.06.30
기본언어/원문언어
한국어/한국어
수록면/분량
207-227쪽 / 총 21쪽
국문초록
외국어초록
In modern age, Gyeongseong was recognized as a space symbolizing modern civilization and culture. As a miniature copy of modern Joseon, Gyeongseong was not only event hall planning all sorts of national main events for internalizing Japanese colonization system but also capital market of Japan and center of commodity economy, whose head is department stores, an advance guard of consumptive culture. It was an origin of Korean modernity accepting, creating newly, and distributing modern culture. And, advertisements, new media originated in modern age, introduced it to people daily and visually. If Gyeongseong drawn in advertisements of the 1910s was the space of enlightenment and education, that is represented by exposition, Gyeongseong of the 1920s was changed to the space of consumption and popularity as consumptive culture was settled by penetration of Japanese capital market in the period of mammoth emporium. Therefore, the advertisements including modern city, Gyeongseong, such as their various events, goods of splendid shop, hobbies and leisure lives of Gyeongseong, etc., would be the mechanism awakening a desire of consumers and watchers for going up to the capital. In addition, after the general mobilization order, Gyeongseong of the 1940s was changed to the space of the order and their advertisements also showed the aspect to serve on the war basis. So, advertisements show the process modern systems and cultures were accepted and settled and acted as an important media internalizing modern cognition in lifestyle and attitude of colony city, Gyeongseong.
참고 문헌
『東亞日報 Donga Ilbo』 『每日申報 Maeil Sinbo』 『別乾坤 Byulgungon』 『三千里 Samchunli』 『朝鮮日報 Chosun Ilbo』 『京城日報 Gyeongseong Ilbo, the Keijo Nippo』 논저 권창규 Kwon, Changgyu, 『상품의 시대 Age of Products』, 민음사 Seoul: Minumsa, 2014. 김명환 Kim, Myeongwhan, 『모던 시크 명랑 Modern Chic Brightness』, 문학동네 Paju: Munhakdongne, 2016. 김지혜 Kim, Jihye, 「한국 근대 미인 담론과 이미지 Discourses and Images on Modern Korean Beauty」, 이화여자대학교대학원 박사학위논문 Ph. D. diss., Seoul: Ewha Womans University , 2015. 부산근대역사관 Busan Modern Hisyor y Museum, 『광고 그리고 일상 1876-1945 Advertisement and Daily Life 1876-1945』, 부산근대역사관 Busan: Busan Modern History Museum, 2004. 신명직 Shin, Myoung Jik, 『모던뽀이, 京城을 거닐다 Modern Boys Wa l k around Gyeongseong』, 현실문화연구 Seoul: Hyunsilmunwha, 2003. 신인섭 Shin, Insup, 『한국 근대 광고 걸작선 100: 1876-1945 Korean Modern Masterpiece Advertising 100: 1876-1945』, 커뮤니케이션북스 Seoul: Communication Books, 2007. 한국광고단체연합회 편 Korea Federation of Advertising Associations ed., 『한국광고 100년 Korean Advertising 100 Years』, 한국광고단체연합회 Seoul: Korea Federation of Advertising Associations, 1996. 홍선표 Hong, Sunpyo, 『한국근대미술사 Hangukgeundaemisulsa』, 시공아트 Seoul: Sigongart, 2009.
키워드
京城 Gyeongseong, 광고 advertisement, 신문 newspaper, 유행 trend, 백화점 department store, 소비문화 culture of consumption, 식민지 colony, 박람회 exhibition, 취미 taste, 근대 modern